sábado, agosto 29, 2009

Dia Nacional de Combate ao Fumo: Hélio Ribeiro proibiu propaganda de cigarro

Entre as muitas contribuições de Hélio Ribeiro ao rádio brasileiro está o fato de ter sido um dos fundadores da Rádio Capital de São Paulo. Lançada em 25 de janeiro de 1978, a emissora surgiu com um diferencial em termos comerciais. O dono do "poder da mensagem" havia proibido a veiculação de propagandas de cigarro e de bebida nos 1040 KHz do AM paulistano.

Em um discurso dessa época, o saudoso radialista demonstrou sua indignação com a indústria do cigarro. Ele próprio tornara-se um viciado e lutava contra este fato.

Ouça a declaração indignada de Hélio Ribeiro contra o estímulo ao consumo do cigarro.
(se o player não estiver visível, clique aqui)

Para conhecer mais da história, dos pensamentos e da vida dedicada à comunicação de Hélio Ribeiro, visite o Memorial Hélio Ribeiro.

2 comentários:

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